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I Fix Revenue Problems In Business - Faster, More Consistently, And With Measurable Results
If your business has hit a plateau, has inconsistent deal flow, or isn’t converting as it should, I help identify where the gaps are and fix them; practically, commercially, and with measurable results.
Most businesses don’t have a lead problem...
They have a conversion and structure problem.
Solid results:
Want Results? Let's chat.
What I Do
I work with businesses to:
How I Work
I typically work with business owners and leadership teams on a flexible, commercially aligned basis, focused on outcomes and results, not just activity.
This can be alongside existing teams or as a direct contribution to improving pipeline, conversion, and revenue performance.
Client Success Stories
Transforming Sales Strategy for Western Provident Association
Problem:
Western Provident Association (WPA), a leading UK private medical insurer, faced challenges with high churn rates and market stagnation. Despite having a strong brand, they struggled to maintain growth and engage brokers.
Solution:
We revitalised WPA’s market position through a Licensing and Direct Sales approach. This included the formation of a new division, recruiting and training a 200-strong commission-only sales team and developing a comprehensive licensing model to increase market reach. Custom-built scripts, sales processes, and materials led to higher efficiency and market penetration.
Result:
From zero, the new division generated $70 million (£35 million) in recurring income over just 2.5 years, securing WPA’s long-term growth in a highly competitive industry.
Boosting Profitability for
JJ Plant Hire
Problem:
JJ Plant Hire, struggling with competitive pressures, was losing ground to market leaders and needed a strategy to regain lost customers and improve revenue streams.
Solution:
We conducted in-depth competitor analysis and refined JJ Plant Hire’s marketing campaigns. This included launching a Customer Revival Campaign (CRC) and Sales Optimisation aimed at re-engaging lost clients and developing a multi-channel marketing plan.
Result:
A new Customer Revival Campaign (CRC) generated $270K in a single month, significantly boosting revenue and gaining new clients. JJ Plant Hire saw a sustainable increase in their customer base through improved marketing strategies.
Achieving Rapid Growth for
ST Finance
Problem:
ST Finance, a small finance brokerage firm, struggled with low monthly income and limited market presence.
Solution:
We applied Sales Optimisation and Franchising strategies to transform ST Finance’s sales processes and market reach. Through detailed analysis and process refinement, we identified areas to improve conversion rates and introduced a franchising model to expand operations.
Result:
Over just 18 months, we assisted ST Finance to recruit 19 new franchisees and achieved $3.9M in fee income. Their market presence expanded significantly, and they were able to grow sustainably.
What Clients Say...
"The growth experienced in the business was cathartic to say the least. The increase in lead flow and conversions ramped up our income... The introduction of franchising the business and our reach multiplied—Incredible!"
SHEENA CHAPMAN, MAnaging Director
ST Finance
"David Abingdon is a marketing guru extraordinaire... It didn’t take long to generate a hundred leads a month. Then the fully structured system kicked in – email and FB campaigns, joint ventures, allied businesses, direct mail to our end-users and Google ads."
Peter GrafF, SENIOR PARTNER
EFP Tax Advisory
"We are seeing 7 in every 10 calls resulting in business, plus we have landed one of our biggest contracts since introducing some of the things we have learned."
NEIL CARTER, Managing Director
B Coaches
"Seeing all those old customers coming back was a memorable experience. We had our biggest month ever and unexpectedly sold several vehicles too - and we're in the rental business!"
BRIAN J, FINANCE DIRECTOR
JJ Plant Hire
Want Results? Let's chat.
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