BACKGROUND

I’ve spent over 35 years building, scaling, and fixing businesses (including my own) with a consistent focus on one thing: revenue and commercial performance.

I’ve personally built four businesses from zero to multi-million-dollar operations in under 12 months. Not through theory but through practical, hands-on execution across sales, marketing, and commercial structure.

A few examples:

At Western Provident Association (WPA), a UK private medical insurer, I identified a major untapped opportunity and built a new division from scratch recruiting and leading over 250 commission-based salespeople.

Within 2.5 years, that division generated £35.5M (A$70M) in annual recurring income, with £1.75M (A$3.M) earned personally in the process.

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With Insurety PLC, I launched a virtual insurance company with just £3,000 (A$6,000).

Within 12 months, I built a 200-strong commission-only sales force across the UK and Ireland, driving £4.5M (A$9M) in revenue in year one.

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After selling Quantum, I founded The Alchemy Network, which expanded globally to hundreds of franchisees within three years, helping businesses scale through structured growth, sales optimisation, and replication models.

What sits behind all of this:

• Sales optimisation
  
• Lead generation and conversion systems
  
• Commercial structure and pricing
  
• Franchising, licensing, partnerships and replication strategies

I don’t just advise. I implement, refine, and drive results.

Over the years, I’ve mentored, trained, and advised thousands of business consultants, coaches and leaders, many of whom have gone on to become highly successful in their own right.

I’ve also written multiple books, 30+ proprietary sales and marketing manuals, and developed training systems used globally to improve business performance.

WHAT PEOPLE SAY

MEDIA & RECOGNITION

My work has been featured across major international media including BBC Radio, Channel 4, The Financial Times, The Guardian, The Sydney Morning Herald, and Success Magazine.

I was also featured in the Channel 4 documentary How The Other Half Live, where I worked directly with a struggling family to help rebuild their situation - something I’m just as proud of as any commercial result.

LET'S WORK TOGETHER

If you feel there’s untapped potential in your business - whether that’s lead flow, conversion, or overall commercial performance - I’d be happy to have a conversation.

No pitch. No pressure. Just a straightforward discussion to see if there’s an opportunity to improve result

Excerpt from David's book:

"American astronauts upon first going into space soon discovered that their pens didn’t work in zero gravity. So NASA embarked upon a program to invent a writing instrument that would work in outer space... After spending millions of dollars and burning thousands of man-hours on research and engineering, they finally developed a "pump pen" that could write anything, anywhere, at any angle.

Meanwhile, in the secret laboratories behind the Iron Curtain, Soviet Union scientists casually took note of the researches of their American counterparts. They spent almost no time and no money solving this problematic dilemma. They already had the answer, their cosmonauts used… pencils."

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